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Job Description
Position Title: Director, Digital Marketing
Location: Hybrid
Reports to: Vice President, Marketing and Communications
Overview
CNIB is a national non-profit organization dedicated to empowering people who are blind, Deaf-blind, or have low vision. The Director, Digital Marketing will lead CNIBβs digital strategy across web, email, digital fundraising, marketing automation, and emerging digital experiences, ensuring an accessible, audience-centered, data-informed ecosystem aligned to fundraising, programs, advocacy, and brand priorities.
Responsibilities
The primary responsibility is to set and lead CNIBβs digital strategy and ensure excellent execution across owned and paid digital channels.
Digital Strategy, Governance & Leadership (35%)
- Own and evolve CNIBβs digital strategy, translating organizational priorities into annual plans, roadmaps, and measurable KPIs.
- Lead di...