Director of MarketingAbout the RoleWe are looking for a highly strategicDirector of Marketingto lead the evolution of our brand and value proposition within the banking sector, driving growth across our financial product portfolio through integrated, data-driven, and customer-centric strategies.This role will have a direct impact on customer acquisition, engagement, and revenue growth, working closely withProduct, Business, and external agency partners.Key ResponsibilitiesDefine and execute theoverall marketing strategyfor financial products (credit, savings, investments, payments, etc.).
Lead and overseeagency management (creative, media, performance), ensuring high-quality execution, brand consistency, and continuous optimization.Act as a strategic partner toProduct teams, supporting the full lifecycle from ideation to go-to-market of new solutions.Develop and implement strategies for:Customer acquisition (online & offline)Cross-sell and up-sell initiativesEngagement and reten...