Director, CIB Content Marketing
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Job Description
Job Summary
As a Content Marketing Director, this role is responsible for executing and developing content marketing campaigns within Corporate & Investment Bank. The individual will develop content to support global business strategy and make recommendations based on an understanding of the business and market dynamics, as well as client insights and content performance. This role will need to align and collaborate with global, product and geographic plans across our network in order to drive the most effective outcomes. With deep experience and understanding of B2B marketing, we are looking for a proactive, resultsโoriented individual with strong organisational and project management skills.
Key Responsibilities
Strategy
- Awareness and understanding of the Group and geographical business strategy, with the ability to translate these into actionable Brand & Marketing client content strategies to support client engagement. Emphasis will ...