Digital PPC/SEM Specialist – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The PPC/SEM Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily camp...