Position: Digital Media Planner Strategist
Experience: 5+ Years
Location: Mumbai
About the Role:
We are looking for a strategic and performance-driven Digital Media Planner Strategist to lead media planning, campaign strategy, and execution across digital platforms. The ideal candidate should have expertise in creating data-driven media strategies, audience targeting, campaign optimization, and performance analysis to drive brand and business growth.
Key Responsibilities:
- Develop and execute digital media strategies aligned with client and business objectives.
- Plan and manage campaigns across platforms such as Google, Meta, Linked In, You Tube, Programmatic, and other digital channels.
- Conduct audience research, competitor analysis, and market insights to build effective media plans.
- Manage media budgets, forecasting, and allocation to maximize campaign performance and ROI.
- Monitor campaign performance and optimize based on KPIs such as CTR, CPC,...