We are seeking a highly experienced and strategic digital marketing professional for the role of Associate Director / Assistant Director – Digital Marketing (Performance Marketing). The ideal candidate will lead end-to-end digital marketing initiatives, drive performance marketing campaigns, and oversee marketing technology, analytics, and lead generation strategies to support institutional growth and outreach objectives.

The role requires strong expertise in performance marketing, media planning & buying, CRM platforms, campaign optimization, and stakeholder management. The candidate should have proven experience in managing large-scale digital campaigns with budgets of ₹3 Crore and above.

Key Responsibilities

Strategic Responsibilities

• Design and execute comprehensive digital marketing strategies across programs and initiatives.
• Build and strengthen end-to-end digital marketing capabilities aligned with organizational goals.