Overview

The Marketing Specialist is responsible for developing and executing online and/or offline marketing campaigns that support key business objectives, including but not limited to client acquisition, client retention, and brand awareness.

Key Responsibilities

Campaign Execution

• Implement marketing campaigns aimed at achieving business objectives, including but not limited to client acquisition, retention, and brand awareness.
• Assist in the ideation, planning, execution, optimization, monitoring, and reporting of all marketing initiatives in alignment with strategies established with management.

Channel Management

• Work closely with internal teams and external partners to plan and execute diverse marketing campaigns across online and/or offline channels.

Performance Measurement and Reporting

• Evaluate and report on campaign performance, measu...