**Primary Function/General Purpose of Position**

The Digital Marketing Specialist supports strategic marketing initiatives that serves mission-driven needs for Higher Education Institutions (HEIs). This role manages day to day website maintenance; creates social media content and coordination with cross-functional units, writes and edits blogs and e-newsletters, consults on digital strategy and develops alumni communications. This role creates, shares and manages timely, informative, and engaging content that clearly communicates the commitment to excellence in teaching and learning in health care. Under the supervision of the director, the Digital Marketing Specialist works on both technical and creative content to support all facets of the HEIs mission.

**Essential Job Functions**

+ Maintains, develops and updates content for the HEIs public-facing websites. Ensures all website content remains consistent with BSMH brand and style guidelines and is optimized...