Digital Marketing Specialist
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Job Description
We are seeking a hands‑on PPC & Performance Marketing Specialist with strong experience in managing and scaling paid media campaigns, particularly across Google Ads and Meta Ads.
This role is ideal for a performance‑driven marketer who thrives on data, optimization, and measurable results. You will be responsible for driving traffic, conversions, and ROAS growth across international e‑commerce campaigns while supporting broader performance marketing initiatives.
You will work closely with international clients and cross‑functional teams to execute and optimize high‑impact paid media strategies that directly contribute to business growth.
Key Responsibilities
- Plan, build, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Manage campaign performance with a strong focus on ROAS, CPA, CTR, conversion rate, and CAC efficiency.
- Continuously test and optimize campaigns, including audience targeting, bid...