Role Overview
We are looking for a digitally fluent, design-sensitive and commercially minded Digital Marketing & Social Media Manager to own our brand’s online presence end-to-end. You will lead social media strategy and execution, support SEO and performance initiatives, drive influencer collaborations, and act as the custodian of Studio Sairish’s digital voice across pre-launch, launch and post-launch phases.
Key Responsibilities
1. Strategy, Planning & Launch Phases
• Own the brand’s social media and digital marketing strategy, monthly calendar and channel mix (Instagram, Facebook, Pinterest, YouTube and other relevant platforms).
• Design and execute content plans across three phases:
o Pre-launch: tease, BTS, “coming soon” narratives and waitlist-building campaigns.
o Launch: real-time, high-energy content and community response.
o Post-launch: value-led, educational and inspiration content that deepens brand love and drives repeat engagement.
• Align a...