Job description

Major Responsibilities:
 Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
 Daily tracking of traffic and conversions across all channels, and reporting the same.
 Bi-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
 Website analytics in terms of Bounce rate, page views, time spent, etc
 Instrument conversion points and optimize user funnels
 Plan and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
 Execute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
 Measure and report performance of all digital marketing campaigns, and assess against goal...