Digital Marketing Manager Performance Marketing & Lead Generation Job Location: Thane, West Mumbai Mon-Sat | Growing Start-up firm Role Overview We are looking for a results-driven Digital Marketing Manager to lead paid advertising and B2B lead generation initiatives. The role focuses on driving high-quality MQLs, optimizing CPL/CPA, and maximizing ROAS through data-driven campaigns. Key Responsibilities Plan and execute paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, Display, and YouTube. Manage advertising budgets and optimize performance to achieve lead generation targets. Coordinate with creative and media agencies to ensure timely delivery of campaign assets. Drive lead funnel optimization through landing page, form, and conversion rate improvements. Ensure seamless integration between marketing platforms and CRM systems. Track and analyze KPIs such as CPL, CPA, CTR, ROAS, and conversion rates. Generate actionable insights, forecasts, and performance reports to improve ...