Roles & Responsibilities : Build, plan and implement the overall digital marketing strategy Manage the strategy and development of e-marketing content and exploration of sales channels Develop strategies that drive customers to the product website Improve the design, UX, traffic, and content of the website Create paid campaigns on social media platforms Manage the content that the business posts to social media Maintain consistent brand messaging throughout all platforms Use advanced metrics to measure the success of a marketing campaign Keep up to date on the latest social media trends Stay up to date with the latest technology and best practices Measure ROI and KPIs Suggest activities for improving the quality of online content Track and measure SEO and Google Analytics metrics and provide reports Build an inbound marketing plan Research and forecast future sales and performance trends Create email blast campaigns to target key customers Research competitors and provide suggestions f...