Paid Social & Performance Lead, Lifestyle, London, SE London

A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets.

Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.

The Role

• Own paid acquisition across Meta, TikTok, Google, Snapchat and X
• Lead channel strategy, budget allocation, optimisation and reporting
• Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
• Work closely with creative teams to build and iterate high-performing ads
• Run structured testing across audiences, creative, placements and bidding
• Manage international campaign acti...