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MAIN FOCUS AND MISSION:

To plan, execute, and optimize digital marketing initiatives aligned with brand strategies, enhancing HCP engagement and maximizing brand value.

The overall omnichannel strategy and governance are led by a dedicated Omnichannel Lead in another department.

ROLE & RESPONSIBILITIES:

1.Digital Campaign Planning & Execution

• Plan and execute brand-specific digital initiatives, including:

HCP websites, email campaigns, eDetailing, video content, and other digital assets

• Collaborate closely with Product Managers to deploy integrated digital campaigns
2. Digital Channel & Content Management

•Manage and update product websites and membership-based digital platforms

•Coordinate content development with external agencies and vendors

•Ensure content quality and compliance with regulations and industry codes

3. Da...