IMPACT OF THIS ROLE: Reporting to the VP of Marketing, the Digital Marketing Manager will be responsible for helping to build the company brand and lead generation and maximize conversions. Utilizing mostly digital channels, including but not limited to website, SEO, paid search and ads, content syndication, and social media. A DAY IN THE LIFE: Develop digital programs that tie to global strategic initiatives and priorities but are adapted for a local market. Execute digital marketing programs, including social media advertising, display ads, SEO, SEM and PPC. Ensure that all digital marketing strategies align with ideal customer persona’s preferences and make recommendations based on these preferences. Collaborate cross-functionally with teams such as sales, product and service delivery, to ensure marketing and business objectives are met. Create, manage and launch multi‑channel campaigns, ensuring the alignment of our message across all channels and motivating our target aud...