Dear Candidate,

We are looking for a high-ownership Acquisition Lead who can drive new customer growth at scale . This role will own P0 metrics - New Customer Lifetime - across paid, organic, and social channels for Ecommerce (D2C) Scale Up with City Wise growth.

Key Responsibilities

1. Customer Acquisition & Growth (Primary KPI Owner)

• Own and drive new customer acquisition across channels
• Optimize for CAC, conversion rates, and customer quality (LTV)
• Build scalable acquisition funnels from first touch to first purchase
• Identify high-performing cohorts and double down on them

2. Paid Marketing (Performance Engine)

• Plan, execute, and optimize campaigns across Google Ads, Meta, a...