Let’s start with the role

In one sentence, this role is responsible for all campaigns and initiatives aimed at new user acquisition, as well as for the strategic management of the budget. The position requires a candidate to thoroughly oversee all work executed by the Performance Marketing team based in Greece. The ideal candidate should possess an end-to-end understanding of the user journey, from the initial digital campaign touchpoint through to successful conversion on Betano.bet.ar.

As a Digital Marketing Manager, you will:

• Be fluent in 'performance language' and demonstrate a deep understanding of the mechanics of each platform (Instagram, Facebook, TikTok, X, etc.).
• Analyze and optimize fluctuations within the acquisition funnel.
• Be responsible for the maintenance and expansion of Google PPC, Display, Social Media, Programmatic and SEM campaigns across major search engines and countries of operation. This includes accou...