JOB DETAILS

Responsibilities
. Assist in the formulation of strategies to build a lasting digital connection with consumers

. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

. Be actively involved in SEO efforts (keyword, image optimization etc.)

. Prepare online newsletters and promotional emails and organize their distribution through various channels

. Provide creative ideas for content marketing and update website

. Collaborate with designers to improve user experience

. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

. Acquire insight in online marketing trends and keep strategies up-to-date

. Maintain partnerships with media agencies and vendors
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