Job Description:

A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes:

• Attaining specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads
• Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
• Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign
• Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Responsibilities: