Digital Marketing Executive (Performance & Content)

Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook, Instagram, Google Ads)

Create high-quality, conversion-focused content including ad copy, visuals, and short-form videos

Ensure consistent brand identity across all marketing materials and campaigns

Conduct market research, competitor analysis, and trend monitoring to guide content strategy

Analyze campaign performance (CPL, qualified leads, conversion rate) and continuously improve results

Manage incoming leads and ensure proper qualification, filtering out low-quality or irrelevant enquiries

Maintain and organize CRM database, including segmentation and lead tracking

Execute retargeting strategies (Custom Audiences, Lookalike Audiences, etc.) to maximize conversions

Collaborate with the sales team to improve lead quality and conversion outcomes

Utilize AI too...