Drive the company's digital marketing strategy including SEO/SEM and Performance marketing

- Create and implement link building strategies, content marketing strategies and social media presence

- Implement and evaluate all digital campaigns based on relevant KPIs

- Identify trends and insights to optimise ROI across all digital channels

- Develop and implement a strong analytics strategy across all digital marketing campaigns

- Manage email marketing and drip campaigns

- In-depth understanding of Analytics and CRM tools such as Google Analytics, Mixpanel, Freshworks, Zapier, etc.

- Develop and implement content syndication strategies

- Optimize user experience on the platform (App and Website)