About the job Digital Marketing Executive (B2B Lead Generation, and PR)
We are seeking a Digital Marketing Executive with strong expertise in B2B lead generation and PR to strengthen our digital presence and drive pipeline growth. The role requires hands-on execution across digital channels and strategic outreach to boost visibility in the IT/BPO/Technology services space.
Key Responsibilities
Plan and run campaigns across Google Ads, LinkedIn Ads, SEO, social media, and email to generate quality B2B leads.
Manage and grow our presence on peer review sites, directories, and business listings.
Identify PR opportunities, coordinate with media outlets, and support thought-leadership initiatives.
Create and manage content for blogs, guest posts, and press releases aligned with brand positioning.
Track campaign performance using analytics tools and provide actionable insights.
Requirements
2–4 years of digital marketing experience with a proven B2B lead g...