Lead CNIB’s digital marketing initiatives in a hybrid work model. This role focuses on digital strategy, governance, and optimizing user experience across platforms.
As the Director of Digital Marketing, you will spearhead CNIB's digital strategy, connecting organizational goals with data-driven plans that enhance user engagement. Your leadership will shape the digital team while managing budgets and vendor relationships to produce exceptional outcomes. This important role demands a strong understanding of accessibility and digital marketing practices to foster inclusivity in campaigns.
Key Responsibilities:
• Own and evolve CNIB’s strategic digital marketing approach
• Oversee website experience, UX, and accessibility standards
• Lead marketing automation and email strategies for audience engagement
• Drive campaign execution across digital channels and fundraising initiatives
• Ensure content quality aligns with brand and performance standards
Requirements: