**Digital Marketing and Media Manager**
**Role purpose**:
This role is part of the Digital Marketing team, which develops and executes customer-focused Digital and Social Media strategies and activities to deliver the objectives and ambitions of the Global Marketing strategy and plan, in turn driving revenue targets. The team sets the guidance for Digital and Social Media teams around the world to ensure that the Digital experience offered to customers and prospects is consistent and aligned to HSBC brand and (Global Business Line) objectives. It has a crucial role in ensuring that Marketing responds proactively and appropriately to the challenges set by the (Global Business Line), within the context of existing and prospective customer needs.
The role holder must be fully aware of the opportunities and constraints presented by the economic environment and regulation, the market, technology and our competitors
The role holder is responsible for executing customer-focused ma...