1. Strategy & Planning: Develop and own the integrated demand generation strategy and calendar for assigned brands/stores, aligning with overall revenue targets. Define target audience segments and buyer personas to guide highly targeted campaign creation. Manage the demand generation budget, allocating spend for maximum pipeline growth and return on investment (ROI). 2. Multi-Channel Execution: Paid Media & Ads:
Plan, build, and optimize multi-touch campaigns across Digital Ads, paid search (PPC), social media (Meta), and programmatic display to drive lead acquisition. SEO & Organic:
Partner with content creators to develop an SEO strategy that increases organic visibility for high-intent keywords and attracts inbound traffic. Email & Automation:
Build and manage sophisticated email nurture streams, lead scoring models, and marketing automation workflows to efficiently move leads through the funnel. 3. Content & Conversion Optimization: Collaborate with content and creative t...