As a Digital Marketing Manager for CT, you play a key role in planning, executing, and optimizing digital campaigns across paid, owned, and partner channels. This role bridges strategy and execution, ensuring that digital initiatives are activated efficiently, meet performance targets, and align with broader marketing and business objectives. The ideal candidate is data-driven, execution-focused, and experienced in managing multi-channel digital activations from launch through optimization and reporting.
**Your role:**
+ Lead the end-to-end activation of digital campaigns across channels such as paid search, paid social, display, video, programmatic, and owned platforms
+ Translate marketing and media strategies into actionable digital activation plans
+ Manage campaign calendars, budgets, and timelines to ensure on-time delivery
+ Monitor campaign performance and optimize against KPIs and business objectives
+ Conduct A/B testing on creative, messaging, formats, and ...