Digital Growth Expert – Responsibilities

1. Digital Acquisition & Adoption Strategy

   Develop and implement customer acquisition strategies across paid, owned, and earned digital channels, optimizing reach, conversion, and cost efficiency. Enhance the digital onboarding journey, ensuring a frictionless first 90‑day experience that reduces early churn and boosts digital adoption. Design and execute high‑impact digital marketing campaigns, leveraging paid media, organic content, and audience segmentation to attract high‑value customers. Optimize SEO, SEM, and content marketing strategies to improve organic traffic, discoverability, and customer engagement. Implement AI‑driven personalization and automation tools to create hyper‑personalized digital experiences, increasing retention and user satisfaction.

2. Digital Funnel Optimization & Performance Marketing

   Analyze conversion rates at each stage of the digital sales funnel to identify bottle...