Drive donor growth for United Way of the Alberta Capital Region as a Digital Fundraising Portfolio Lead in Edmonton. Optimize campaigns, monitor performance, and enhance digital strategies across various channels.
In this key role, you will support United Way's fundraising efforts through digital campaign execution and coordination. Collaborate with content and creative teams while analyzing data to identify opportunities for optimization. Your organizational skills will be crucial in advancing integrated donor journeys and reporting metrics across campaigns.
Key Responsibilities:
• Optimize donation and campaign pages for user experience
• Collaborate on aligned and integrated campaign strategies
• Support A/B testing and quality assurance procedures
• Coordinate with external digital partners for campaign effectiveness
• Assist internal teams with reporting and campaign execution
Requirements:
• 2-3 years of digital fundraising experience
• Knowledge of ...