Taking ownership of our group's digital marketing strategy. Establishing and maintaining positive relationships with all stakeholders. Supporting internal stakeholders on marketing activity (such as webinars) and providing recommendations on how to increase the effectiveness. Utilize a broad mix of digital marketing / campaign tactics to drive measurable engagement and revenue growth. Report regularly on program performance, build dashboards that track performance. Consistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives. Developing targeted programs and campaigns that help commercial teams move prospects and customers from demand to lead to sales opportunities. Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes. Proposing suitable improvements to enhance/optimize our digital presence. Ensure group digital content is consistently u...