Performance Marketing

• Develop and execute performance marketing campaigns across Google Ads, Facebook, LinkedIn, Instagram, and other digital platforms to achieve lead generation, engagement, and sales objectives.
• Design customer acquisition strategies tailored to life insurance audiences using a multi-channel approach.

Social Media Performance Management

• Analyze and optimize social media content and campaigns to drive engagement, reach, and conversions.
• Collaborate with the social media team to ensure alignment with brand guidelines and marketing objectives.

Social Care & Listening

• Manage Social Care Team handling monitoring and responding to customer inquiries, complaints, and feedback on social platforms to enhance the customer experience.
• Use social listening tools to analyze sentiment, identify trends, and inform content and campaign strategies.

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