Digital Asset Manager (DAM Manager) POSITION DESCRIPTION

Department: Marketing Location:

Reports to: Head of Creative

Role Overview:

The Digital Asset Manager is responsible for managing companies digital asset ecosystem, ensuring all marketing and locality-based content is stored, organized, and distributed efficiently. This role oversees the full lifecycle of digital assets, supports new digital-related marketing projects, and optimizes the people, processes, and technology that enable effective brand asset management across the group. The DAM Manager acts as the central custodian of digital libraries, metadata structures, permissions, and usage rights—while partnering closely with marketing teams, agencies, IT, franchisees, and other internal stakeholders.

Key Responsibilities: People & Collaboration Champion user adoption of DAM tools across Marketing and Locality Marketing teams. Provide stakeholder engagement during technology rollouts and proc...