The Consultant will leverage their understanding of core digital marketing activities, digital analytics systems, and data visualization tools to drive insights and help to tell a story from the data. The Consultant's efforts will help to support continuous improvements to the customer experience through large data-set analysis, BI visualization, measurement strategy, funnel abandonment analysis, analytics tracking strategy and other emerging practices. The Associate is proficient with common analytics systems such as Google or Adobe Analytics, as well as data visualization systems including Google Looker Studio, Power BI and Tableau. The role also requires basic understanding of tag management systems like Google Tag Manager and Data Warehouse. This role is highly collaborative and will interface with team members from across various disciplines and client verticals.

• Conduct analytics and channel assessments to understand current performance agai...