The technical skills required for this new digital advertising support role focus on customer service platforms , ad technology , and data interpretation . Unlike the previous role, there is no requirement for logistics or physical supply chain software.

Core Platform & Software Proficiency

• Customer Support Systems: Hands‑on experience with live chat and ticket management platforms like Zendesk , Salesforce Service Cloud , or Freshdesk .
• Ad Technology: Understanding and troubleshooting tracking pixels (specifically the TikTok Pixel) to monitor conversions.
• Product Knowledge: Ability to navigate and guide users through digital advertising platform interfaces and best practices.

Digital Advertising Knowledge

• Campaign Metrics: Mastery of core digital marketing concepts, including:
• CPC (Cost Per Click)