Drive growth as VP of Demand Generation at Knit People. Shape the sales and marketing landscape through innovative lead generation strategies and integrated campaigns.
Knit People is seeking a VP of Demand Generation to spearhead all aspects of sales and marketing initiatives. This senior role involves collaborating with the sales team to design and execute lead generation programs and targeted campaigns across various channels. You'll lead project planning, content development, and performance measurement to create effective outreach that resonates with prospective clients.
Key Responsibilities:
• Create and manage lead generation programs with sales teams
• Lead planning for integrated marketing campaigns
• Develop strategies for key events to acquire audiences
• Build reports in Close CRM for campaign effectiveness
• Update web content and syndicate across social platforms
Requirements:
• 5-7 years in B2B demand generation
• Bachelor’s degree in Marketi...