Summary

The Demand Generation Specialist is responsible for developing and executing effective marketing strategies and campaigns for customer acquisition and expansion for the B2B channel, B2C online and retail business. Adept at working cross-functionally, this individual enables intradepartmental collaboration to ensure optimal support of core lead generation goals and initiatives.

Job description

The Demand Generation Specialist is responsible for developing and executing effective marketing strategies and campaigns for customer acquisition and expansion across multiple channels.

Functional Responsibilities and Duties

• Execute demand generation strategy to generate MQLs, SQLs and drive new business with existing customers.
• Execute marketing campaigns and content strategies and programs across multiple channels, including content syndication, digital & social media, email marketing, and traditional advertising.
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