RESPONSIBILITIES
• Plan and run multi-channel campaigns: paid search, paid social, email, SEO, webinars.
• Manage ad budgets across Google, LinkedIn, and Meta with a focus on ROI.
• Build marketing automation workflows, lead scoring, and nurture sequences.
• Set and track MQL/SQL targets; report on pipeline contribution.
• Partner with Sales on ICP alignment, lead quality, and feedback loops.
• Execute ABM strategies targeting key verticals and enterprise accounts.
REQUIREMENTS
• 4–7 years in demand gen or growth marketing in B2B tech or SaaS.
• Hands-on experience with paid media, marketing automation, and CRM.
• Analytical mindset — comfortable translating data into campaign decisions.
• Demonstrated ability to grow pipeline through measurable programs.
Tools: HubSpot · Marketo · Salesforce · Google Ads · LinkedIn Campaign Manager · Meta Ads · 
GA4 · Clearbit · ZoomInfo