We’re seeking a marketing analytics professional who partners cross‑functionally to deliver advanced, AI‑driven insights across campaigns and the funnel. You’ll build real‑time dashboards, translate data into clear recommendations for leaders, and ensure high standards of data quality, governance, and automation.
**Your role:**
+ Partner cross-functionally with Marketing Insights, Data Analytics, Regional Business Marketing, and Digital Marketing teams to deliver analytics that support business objectives and drive decision-making.
+ Analyze campaign, funnel, and attribution performance across lead, MQL (marketing qualified lead), SQL (structured query language), opportunity, and pipeline stages. Monitor funnel health, campaign effectiveness, and marketing influence on revenue outcomes while providing actionable recommendations.
+ Deliver advanced analytics and AI-driven insights using Power BI, Azure Databricks, SQL, and Excel to identify trends, forecast performance, and ...