Lead CRM initiatives as a Data-Driven Brand Manager focused on Diabetes Care. Drive consumer engagement through innovative strategies that enhance Customer Lifetime Value (CLV) while ensuring compliance and relevance.

In this pivotal role, you will shape the CRM strategy for the FreeStyle Libre brand, designing personalized consumer experiences informed by insightful data. Collaborating across teams, you will oversee campaign development, analyze performance metrics, and implement optimization strategies to increase engagement. Your focus will also encompass journey mapping to identify improvements in customer experiences.

Key Responsibilities:
• Design end-to-end CRM journeys focused on consumer needs
• Analyze and report on campaign performance metrics
• Collaborate to create high-impact marketing campaigns
• Monitor and optimize lead generation initiatives
• Develop strategies for effective customer segmentation

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