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Data Analytics & Insights Manager (Omnichannel)

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GSK
📍 Ho Chi Minh City, Vietnam
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Location Ho Chi Minh City
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Posted June 09, 2026
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Commute Local Area
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Local Opportunity Near You!

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Job Description

Location: Ho Chi Minh city

Role Purpose:
As the Data Analytics & Insights Manager, you will spearhead measurement and analytics processes for Omnichannel Marketing initiatives. You will focus on ensuring data quality and integrity, building a unified HCP master view, and generating actionable insights to inform and optimize omnichannel execution.

Key Responsibilities:

  • Develop and maintain a unified HCP master data view by consolidating data from various sources.
  • Define lead/lag KPIs, evaluate channel and content performance, and analyze stakeholder behavior.
  • Design real-time, data-driven dashboards using business intelligence tools to track campaign and initiative performance.
  • Build and execute short- and long-term measurement plans for campaigns, assessing channel ROI and recommending enhancements.
  • Optimize campaign design and execution through data-driven insights, running A/B tests, scenario analyses, and...

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    📍 Location Details

    🌆
    City
    Ho Chi Minh City
    🗺️
    Country
    Vietnam
    🚗
    Commute
    Local Area

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