Description

Business Overview

With over 14 million accounts, Rakuten Bank is the largest internet bank in Japan.

Department Overview

The Rakuten Bank Data Intelligence Department was established in 2017 and aims to strategically utilize our data. We are supporting decision-making such as strategy planning, marketing measures, investment, and credit administration by analyzing big data owned by Rakuten Bank and Rakuten Group. Our mission is to contribute to improving profitability and operational efficiency through these activities.

We do more than just aggregate data. Recently, we have been focusing on AI development. Some of our models and algorithms have been built based on machine learning and are utilized for predicting things such as exchange rates and incoming customer calls. At the same time, we also have a mission to foster an analytical culture that enables Rakuten Bank to grow as a data-driven organization.

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