Lead customer loyalty and retention efforts as a CRM Marketing Manager with AlgaeCal. This role emphasizes personalized marketing across email, SMS, and automated journeys.
As a lifecycle marketing expert at AlgaeCal, you’ll spearhead initiatives to enhance customer journeys and retention through innovative communications. Your expertise will drive the execution of campaigns, using platforms like SFMC and Klaviyo to ensure effective messaging at every touchpoint. You will also lead a team, fostering an environment for personal and professional growth.
Key Responsibilities:
• Lead and develop a high-performing marketing team
• Create and manage customer journey automations
• Optimize personalized communications across channels
• Use insights and data for effective audience segmentation
• Scale customer journeys using Braze, Klaviyo, or SFMC
Requirements:
• 3+ years in email/database marketing
• Experience with marketing automation platforms
• Background ...