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Customer Marketing Manager

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Wolters Kluwer
๐Ÿ“ White Plains, United States
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Location White Plains
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Posted June 16, 2026
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Commute Local Area
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Job Description

About the Role

We are seeking a strategic and results-driven Customer Marketing Manager to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success, and sales, ensuring customers have a seamless and impactful experience throughout their journey.

The ideal candidate is both analytical and creativeโ€”someone who understands customer behavior, builds meaningful relationships, and translates insights into programs that fuel growth.

Key Responsibilities

  • Develop and execute customer marketing strategies that increase retention, expansion, and customer lifetime value
  • Segments and targets customer personas (buying committee, non-clinical buyer) based on their lifecycle stage, product usage, industry, persona and other criteria.
  • Plans and executes customer marketing ABM campaigns and programs across multiple channels, such as email, webinars...
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    ๐Ÿ“ Location Details

    ๐ŸŒ†
    City
    White Plains
    ๐Ÿ—บ๏ธ
    Country
    United States
    ๐Ÿš—
    Commute
    Local Area

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