Requirements:
3–5 years of experience in customer marketing, lifecycle marketing, or SaaS growth roles.
Strong understanding of retention and expansion strategies.
Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
Strong writing and communication skills.
Analytical mindset with ability to interpret customer behavior data.
Ability to collaborate with cross-functional teams.
Understanding of SaaS customer lifecycle metrics.
Responsibilities:
Design and execute customer lifecycle marketing strategies focused on retention and expansion.
Develop campaigns to drive upsell, cross-sell, and customer engagement.
Create customer success stories, testimonials, and case studies.
Manage newsletters, product updates, and customer communication programs.
Collaborate with customer success teams to identify advocacy opportunities.
Segment customer base and build targeted messaging for each lifecycle stage.
Monitor...