Overview

About the job Customer Journey Specialist

Qualifications

• Minimum education (essential): Diploma (Communications / Marketing)
• Minimum education (desirable): Degree (Communications / Marketing)
• Minimum applicable experience (years): 5 years
• Required nature of experience:

• Business to Consumer marketing.
• Experience in international markets.
• Experience with customer journey strategy development, reporting and implementation with a focus on emails.

Skills and Knowledge (essential)

• Customer journey strategy development
• Customer journey implementation, testing and reporting
• Data analysis
• Customer journey insight generation and optimizations
• GA4 (Google Analytics 4)
• Marketing Cloud (Salesforce marketing tool)
• MailChimp
• Competitor analysis
• Proficient in Google Suite
• Copywriting