The Cross-Channel Performance Strategist is responsible for developing and executing strategies to drive the performance and effectiveness of paid marketing campaigns across Programmatic, Meta, and Google Ads. They are experts in cross-channel paid advertising and utilize their knowledge to optimize campaigns, increase conversion rates, and improve ROI (Return on Investment). The Cross-Channel Performance Strategist stays up to date with industry trends, platform algorithms, and best practices to ensure the success of campaigns across Search, Performance Max, YouTube, Meta, and Programmatic channels.

Note: This role requires working night shift hours from 6:30 PM to 3:30 AM.

Key Responsibilities