Principal Accountabilities

• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and co‑ordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an Always On maintenance strategy
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with client's operational requirements
• Always Present a professi...