Role & Responsibilities

• Lead the development of CRM/CDM strategies, including audience segmentation, targeting, and lifecycle planning to drive engagement and database growth.
• Plan and execute data-driven customer journeys across CRM touchpoints (e.g., email marketing), from strategy to implementation.
• Analyze campaign performance and user data to generate actionable insights and continuous optimization plans.
• Manage end-to-end CRM campaign execution, including briefing, production, QA, and deployment.
• Collaborate with internal teams (Creative, Developers, Data) and external vendors to ensure seamless campaign delivery.
• Act as the main point of contact for clients, ensuring clear communication, alignment, and timely delivery of CRM/CDM initiatives.
• Ensure high-quality deliverables across all campaigns, including content accuracy, personalization logic, and technical execution.
• Oversee UI/UX best prac...