CRM Manager

Our client is hiring for the position CRM Manager.

• Manage and maintain the Microsoft Dynamics 365 Marketing platform to ensure data accuracy, hygiene, and seamless integration with other systems.

• Create and manage dynamic audience segments for both B2B (customer type, project stage, geography) and B2C (interest, engagement level) audiences.

• Build and optimize email automations, nurture journeys, and trigger-based campaigns to support the distinct goals of each brand.

• Ensure full compliance with global data protection and opt-in regulations.

• Regularly analyze CRM data to identify patterns, behavioral insights, and opportunities for both business lines.

• Act as a strategic thinker by transforming data into actionable recommendations,

advising sales and marketing on which segments, professions, or regions to target with tailored messaging.

• Design and deploy data-driv...