This role is only ON-SITE from Valencia office or with relocation to Spain, Valencia.

About the Role

As Senior CRM Manager, you will play a crucial role in shaping and executing CRM strategies across key areas, including affiliate campaigns, automation processes, and bonus management. You will be responsible for managing complex operations, collaborating with cross-functional teams, and ensuring our CRM initiatives deliver maximum engagement, retention, and value. You will also have the opportunity to mentor team members and contribute to the evolution of CRM best practices, ensuring alignment with our broader business goals and market needs.

Key Responsibilities

Affiliate CRM Campaign Management

• Develop, oversee, and execute CRM campaigns specifically targeting players acquired through affiliate channels.
• Monitor traffic quality, identify high-value segments, and make data-driven recommendations to optimize aff...